Tips To Follow When Designing Brand T-Shirts For Your Business

15 June 2021
 Categories: , Blog


Making custom t-shirts is a great way to advertise for your company. You and your employees can wear them and you can even give them out to customers. As people see your shirts around town, they will become more familiar with your brand and your sales will increase. Of course, in order for this plan to work, your shirts need to be presentable and attractive. Here are some tips to ensure they come out this way.

Stick with a simple color scheme.

It's easy to get carried away with color when designing your custom shirts. But if you use too many colors in a logo, it just tends to look overly busy and complicated. You're better off sticking with a simple color scheme, both for your shirts and for anything you have printed on them. A simple navy t-shirt with a white logo is usually better than a bright neon green t-shirt with red, yellow, and pink print. Plus, if you stick with a more conservative color scheme, people will wear your shirts more often, which is really the point!

Position the logo carefully.

Don't just drag the logo across the shirt image and drop it wherever is convenient. Be really thoughtful when positioning it. If you have a larger logo that takes up the front of the shirt, make sure it starts within a few inches of the collar. Otherwise, it will hang below the chest on the belly part of the shirt, which looks awkward. With a smaller logo you're positioning on one side of the shirt, make sure it's just an inch or two down from the collar, but also about 3 inches from the sleeve. Otherwise, it will get "lost" in the armpit for some wearers.

Choose a bigger font.

Remember that the only person who will be looking at the shirt close-up is typically the person wearing it. And since that person is already an employee or customer, you don't need to market to them. You want to choose a larger font or enlarge your logo so that people can see it from farther back. If your shirts are not readable from 20 feet away, you need to increase the size.

Designing t-shirts for your business can be so exciting! Make sure you follow the tips above as you do so. With the right colors, the right placement, and a font size that is large enough, you'll be all set.

For more information, contact a business that sells custom apparel.