There are dozens of boutique stores filling shopping malls across the nation. Undoubtedly, you probably have a few favorite boutiques yourself that you like to browse and occasionally shop. However, you should be shopping boutique stores more than you do, not less. As an example, here are reasons why you should buy women's boutique tops.
Your Purchase of a Boutique Top Means You Get a Very Unique Shirt
Most boutiques have a very unique selection of clothing items not seen anywhere else. Other items at competing boutiques may be similar, but they are never exact. That means you always get an attractive new top that the big box stores do not have and will never sell.
Your Purchase Supports Small Business Owners
Even if the boutique displays a national franchise label, the store belongs to an entrepreneur who bought into that franchise. The owner may pay rights to the company for signage, sales, promotional materials, etc., but he/she still owns that store. That means that when you purchase a top or a pair of pants/slacks/jeans, you are supporting a small business owner. Supporting small business owners helps the economy to grow and get stronger.
Your Purchase Dictates Fashion Buying Trends
Fashion buyers work to bring you all of the clothes you really like. Your purchase from a small boutique store drives the fashion buying trends. For example, if you buy a crushed velvet cowl-neck top in a jewel-tone color, and it happens to be the hottest item of the season, buyers try to find similar items to purchase next season or next year at the same time. They follow the trends created by shoppers' likes, dislikes and purchases. Overly popular tops that sell out quickly in boutiques tell the fashion buyers to look into buying more of a similar item in the future.
Your Purchase Adds to the Statistics of What Your Age Group Is Buying
Companies keep track of numerous piles of data, including spending stats by age group and the items most commonly purchased by age group. That means that if everyone age twenty-five to thirty buys a white organza peasant blouse from a specific boutique store, the percentage of tops sold and percentage of people in your age group who bought that top spells out purchasing trends and data for that boutique. This is all tallied by the company that owns a particular boutique. The data may be shared with government agencies who are interested in buying, selling and marketing data, or stored to help the company make good purchases for consumers in the future.
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